The Claude Hopkins Million Dollar Advertising Collection Doc

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How To Write Million Dollar Ads, Sales Letters, And Web Marketing Piece Look over the shoulders of 23 of the most sought-after copywriting and marketing experts in the country as they show you, step-by-step exactly how they created some of their most successful marketing piece. Pushbutton Salesletters

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* Anatomy of a Million Dollar Sales Letter.

* Scientific Advertising by Claude Hopkins (Value: $19.97).

Claude Hopkins was a pioneer in advertising research. His work was not accepted until decades later. Advertisers went by their intuitive feel for the consumer. Advertising Eras. The premarketing era – product exchange in prehistoric times to the middle of the 18th century. Media consisted of town criers, clay tablets, and tavern signs.

3. Claude Hopkins (1866-1932) Claude Hopkins – the legend of advertising and one of the great advertising pioneers. Also, the author of the must read advertising textbook “Scientific Advertising.”

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If you are, you’ve probably read Scientific Advertising by Claude Hopkins at least once.

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