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* Anatomy of a Million Dollar Sales Letter.
* Scientific Advertising by Claude Hopkins (Value: $19.97).
Claude Hopkins was a pioneer in advertising research. His work was not accepted until decades later. Advertisers went by their intuitive feel for the consumer. Advertising Eras. The premarketing era – product exchange in prehistoric times to the middle of the 18th century. Media consisted of town criers, clay tablets, and tavern signs.
3. Claude Hopkins (1866-1932) Claude Hopkins – the legend of advertising and one of the great advertising pioneers. Also, the author of the must read advertising textbook “Scientific Advertising.”
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equals million dollar producing copy).
when Claude Hopkins’ scientific.
If you are, you’ve probably read Scientific Advertising by Claude Hopkins at least once.
This 20-point copywriting outline was behind my first million-dollar.
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